Anyone running a home services business needs a system that captures, nurtures, and converts leads before competitors do. Here's our breakdown of the top CRMs for roofing, windows, bath, and solar contractors.
Solar sales cycles are longer and more complex than most home improvement verticals. Here are the five CRM platforms best suited to managing solar leads, proposals, and installs.
DFY lead generation offers contractors an easy way to maintain a full sales pipeline without managing marketing campaigns themselves. Here's what it actually delivers.
Text messages have a 98% open rate. Texting before calling establishes trust. And text conversations convert at higher rates. Here's the data behind the text-first strategy.
Not all solar leads are created equal. Shared, exclusive, pay-per-call, booked appointments — each type performs differently. Here's how to evaluate them before you spend a dollar.
Before you buy solar leads, you need to understand exclusivity, lead freshness, TCPA compliance, and how to calculate true cost per acquisition. This guide covers all of it.
Contact rate, appointment set rate, sit rate, close rate — track these five numbers for every lead source and you'll know exactly where to invest your marketing budget.
From direct mail to paid search to referral programs — 19 proven marketing strategies for window installation companies looking to generate more leads and close more jobs.
If your calls show up as 'Spam Risk' on caller ID, you're doing more harm than good. Here's how spam labeling is killing your contact rates — and what to do about it.
Securing appointments is just the first step — getting homeowners to actually show up is another challenge. Here are 10 strategies to significantly improve your show rates.
What is pay-per-call marketing, how does it work for home improvement contractors, and why is it one of the highest-converting lead models available? Start here.
How does pay-per-call compare to other lead models? What are the top 10 benefits for home improvement contractors? Part 2 of our complete guide covers it all.
The final installment of our pay-per-call series covers compliance, call quality metrics, and how to build a scalable inbound call program for your home improvement business.
Pay-per-call has quietly become one of the fastest-growing performance marketing channels. Here's why home improvement contractors are shifting budget toward inbound calls.
While other performance marketing channels face rising CPCs and declining conversion rates, pay-per-call is delivering better results than ever. Here's the data.
Pay-per-call vs. pay-per-lead vs. pay-per-click vs. CPM — a side-by-side breakdown of how each model performs for home improvement and solar contractors.
Choosing the wrong pay-per-call partner can drain your budget and demoralize your sales team. Here's exactly what to look for — and what to avoid.
